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Content Strategy for the Web false
By:Kristina Halvorson,Melissa Rach
Published on 2012-02-28 by New Riders


FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

This Book was ranked at 18 by Google Books for keyword Strategy.

Book ID of Content Strategy for the Web's Books is KIIQ3Fq9CM8C, Book which was written byKristina Halvorson,Melissa Rachhave ETAG "7Xg3KnyZoYs"

Book which was published by New Riders since 2012-02-28 have ISBNs, ISBN 13 Code is 9780132883245 and ISBN 10 Code is 0132883244

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Content Strategy for the Web -Kristina Halvorson,Melissa Rach- 9780132883245

Content Strategy for the Web -Kristina Halvorson,Melissa Rach- 0132883244

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