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The Content Strategy Toolkit true
By:Meghan Casey
Published on 2015-06-06 by New Riders

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.

This Book was ranked at 20 by Google Books for keyword Strategy.

Book ID of The Content Strategy Toolkit's Books is tGTRCQAAQBAJ, Book which was written byMeghan Caseyhave ETAG "gApPh+Y4HUQ"

Book which was published by New Riders since 2015-06-06 have ISBNs, ISBN 13 Code is 9780134105123 and ISBN 10 Code is 0134105125

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Book which have "288 Pages" is Printed at BOOK under CategoryComputers

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