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By:David Besanko,David Dranove,Mark Shanley,Scott Schaefer
Published on 2009-09-22 by John Wiley & Sons


In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

This Book was ranked at 12 by Google Books for keyword Strategy.

Book ID of Economics of Strategy's Books is UECFDuT99BQC, Book which was written byDavid Besanko,David Dranove,Mark Shanley,Scott Schaeferhave ETAG "OkKG+7PBY1g"

Book which was published by John Wiley & Sons since 2009-09-22 have ISBNs, ISBN 13 Code is 9780470373606 and ISBN 10 Code is 0470373601

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Book which have "624 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Economics of Strategy byDavid Besanko,David Dranove,Mark Shanley,Scott Schaefer

Economics of Strategy -David Besanko,David Dranove,Mark Shanley,Scott Schaefer- 9780470373606

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