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By:Alvin Lee,Mark G. Edwards
Published on 2013 by


Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and principles of strategic marketing are introduced from a product and business life-cycle perspective. Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage of the product life-cycle and outlines how to monitor and modify the performance of strategies. Each chapter includes review questions to consolidate learning. Extensive additional resources are available on the companion website, including chapter outlines and test-bank questions. An accompanying book of case studies, Marketing Strategy Casebook, provides a rich source of material to develop students' awareness of how the concepts and principles are applied in real-world contexts.

This Book was ranked at 7 by Google Books for keyword Strategy.

Book ID of Marketing Strategy's Books is eGuvlAEACAAJ, Book which was written byAlvin Lee,Mark G. Edwardshave ETAG "1XvBEn29uDg"

Book which was published by since 2013 have ISBNs, ISBN 13 Code is 9781107607293 and ISBN 10 Code is 1107607299

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Book which have "291 Pages" is Printed at BOOK under CategoryMarketing

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